Emma Ware’s unique approach to jewellery design is born of a desire to celebrate the human spirit. Inspired by how a piece feels to wear and the curves and angles of the human body, this is adornment that appeals to the senses. Not limited to an idea of what jewellery ‘should’ be, the body becomes a playground for textures, geometry, patterns, all existing in conversation with the curve of a neck, shoulder or wrist; emphasizing, highlighting, tracing.
Emma’s first designs were born in a warehouse in Hackney Wick, the process and material reflecting the environment – a vibrant, creative, magical community existing temporarily between industry and development, the perfect place to rebel against a career that repressed creative freedom. Emma’s background in arts and film-making needed an outlet and used bicycle inner tubes provided the material inspiration. Without knowing where it would lead, freedom and celebration was allowed to rule and Ware London was born.